Professional Communication (Hardbound)

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About the Book
In today’s competitive world, knowledge knows no boundaries. People are interacting with each other at a much faster pace than before and thus, communication has acquired a much wider dimension. Professionals are working in a global economy today and the challenges before them have increased manifold. A professional is required not only to develop new ideas but also make others understand their utility and the successful implementation thereof. He is required to lead and to set examples. He has to manage his subordinates, understand their point of view, work with his colleagues as a part of a team and effectively achieve the targets set by his superiors. In all these roles he has to make good use of his communication skills. The book is designed according to the current syllabus of Professional Communication, a course compulsory for the students of all branches of B.Tech./B.Arch. and MCA for first and second semester of all engineering colleges, affiliated to UP Technical University, Lucknow. The book has been divided into five units. First unit deals with basics of technical communication. This involves the definition, purpose, importance and forms of technical communication, how technical writing differs from general writing, levels of communication in an organisation, etc. Second unit describes the various constituents of written technical communication, e.g. prefixes, suffixes, synonyms, antonyms, homophones, etc. Requisites of sentence construction and techniques and methods of paragraph development are also presented in a lucid manner. Third unit deals with the forms of technical communication. This includes business correspondence, official letters/government letters, reports, technical proposals, project thesis and dissertation writing. Fourth unit deals with different presentation strategies. Fifth unit is based on seven essays prescribed in the syllabus. These essays provide a deeper insight into the mechanics of writing. Figures and diagrams have been used wherever necessary for easy understanding by the readers. Learning tips have been provided after every important concept. Numerous Questions and Answers (Multiple, Objective Type, Fill in the Blanks, Short Answer Type, Long Answer Type, etc.) have been provided after every important topic for practice by the students from an examination point of view. Student Notes Section provides a summary of important points and concepts at regular intervals. These serve as readymade notes for the students and thus save their precious time. Previous years’ solved question papers have also been included. The book in its present form will be of immense help to the students of first and second semester of all streams of B.Tech./B.Arch. and MCA. Although the book has been prepared according to the syllabus of UPTU, it will be useful for the students of B.Tech./B.Arch and MCA all over India as it covers all the important aspects of professional communication and the syllabus is almost the same in all universities.

About the Author/s
Priyanka Singh, M.A. English, Ph.D., holds the position of Senior Faculty of Professional Communication in School of Management Sciences (SMS), Lucknow. She has four years experience of teaching the students of B.Tech, MCA and B.Pharm. in various institutes like Meerut Institute of Engineering & Technology (M.I.E.T.) and J.P. Institute of Engineering & Technology (J.P.I.E.T.) Meerut. She also takes Personality Development classes and has published several research articles in various journals of repute.
More Information
AuthorPriyanka Singh
Original PriceINR 650
Publication Year2012
PublisherAtlantic Publishers and Distributors (P) Ltd
SubjectCommunication | Mass Media | Journalism
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