About the BookGlobalization is the integration of technology, information and capital across national borders to create a single global marketplace, society and even culture. This new system is influencing the domestic policies, market forces and relations between countries. Globalization is not just a phenomenon, nor a passing trend, but a system here to stay.
Global empowerment can be attained through enterprises and marketing of products and services in different parts of the world, singly or in conjunction with others. Competitiveness and innovation are imperative for managing business enterprises in globalization contexts.
Several innovative practices like mergers and acquisitions, strategic tie-ups, outsourcing, retailing through malls and stores, online trading, creation of Special Economic Zones and technology parks, media convergence, etc. have vastly improved the delivery of products, ideas and services to the majority of people within countries and beyond national boundaries. More and more countries are striving to adopt these new practices and use latest technologies to gain global empowerment.
The book highlights the emerging concepts of thinking globally and the innovations that are paving the way for global empowerment for dominant players as well as for those in the periphery. It studies in-depth the communication scenario and other significant factors that are facilitating globalization. It also emphasizes the significance of enterprises and markets for global empowerment.
It will prove useful to the students and teachers of Business Management, Communication, Economics and researchers in these fields. Entrepreneurs and business professionals shall also find it beneficial.About the Author/sUma Narula is Ph.D. in Communication from the University of Massachusetts, Amherst, USA. At present she is Director/ Communication Consultant (Research & Training) with Communication Networks (CNET), New Delhi, India. She regularly conducts social and development research on national and international issues and provides communication training to corporate and academic groups. She is visiting teaching and research faculty to a number of Communication and Management Institutes in India and abroad.
She is a prolific writer and has authored many books which include: Mass Communication: Theory and Practice; Development Communication: Theory and Practice; Mass Communication Technologies: New Perspectives; Communication Perspectives: Cultural Diffusion, Dynamics and Challenges; Indian Women Across Generations; Business Communication Practices: Modern Trends; Indian Economy: Visions, Reality, Challenges; Handbook of Communication Models, Perspectives, Strategies; Dynamics of Mass Communications: Theory and Practice; and Communication Models.
She has co-authored three books: Development as Communication; Culture, Politics and Research Programs; and New Communication Technologies in Developing Countries.
Besides, she has a number of research publications and articles to her credit. She has also been associated with a number of national and international research projects, teaching, and training since 1958.